I have smoked for 30 years and first tried Blu's version. Not a fan of fruity or dessert-like flavors, more of a traditional tobacco enthusiast. I have been reluctant to purchase anything remotely similar to a dessert/fruit cup. I gave this a "try" based upon price. Pleasantly surprised as it is not too sweet and there is a subtle tobacco taste. Though I have only used a couple of these thus far, I have purchased more as the price is quite a bit better than Blu brand. I have also JUST purchased a couple of the batteries to determine if they will last longer than Blu (time will tell). I would recommend this product for those that are interested in more of a tobacco taste with a hint of flavoring.